Smule, the developer of Sing! Karaoke, the world’s most popular karaoke app wanted to increase their player conversion rates from free play to paid VIP subscribers.
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The publisher wanted to accelerate growth in new subscriptions for a range of publications and needed to achieve this with significantly lower customer acquisition costs.
This leading bank wanted to increase the number of customers requesting, and being approved for, new personal loans. But it was important to not significantly increase their advertising spend to achieve this.
Our challenge was to increase the retailer’s profits by reducing customer returns and associated costs, while improving the customer experience to drive customer loyalty.
High volume retailer grows its conversion rate by over 500% without increasing monthly marketing spendJuly 1, 2020 6:05 pm Leave your thoughts
It was the classic retail marketer’s dilemma: how to sell more without increasing monthly marketing spend.
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.
Rob Sharland, vice president, Global Sales at Audiens attended eTail Connect in London on February 25 and 26. He came away with a few insights on the conversations at the event and why we all need to shop happy.