The Beginners Guide to Customer Data Platforms
Today’s marketer has access to a vast amount of information about their customers. So how can a customer data platform solve these problems to unlock new opportunities to increase revenue and lifetime value?
Multichannel vs Omnichannel Marketing Explained
Marketers will sometimes use the terms multichannel and omnichannel marketing interchangeably. But recognising the difference is essential for reaching customers with the right message at the right time.
The Beginners Guide to Single Customer View
Single customer view is the holy grail for marketers and data analysts. It allows them to see how customers really behave. But how do you actually create one? What data do you need to capture? And how can you reap the benefits?
Data Lake vs Data Warehouse Explained
A company may require both a data lake and data warehouses, but the two terms are not interchangeable. Understanding the difference is crucial for proper data governance.
Marketers, you’re going to need a faster and smarter boat!
From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
Game developer, Smule, increase their high value VIP customers by 21%
Smule, the developer of Sing! Karaoke, the world’s most popular karaoke app wanted to increase their player conversion rates from free play to paid VIP subscribers.
Major publishing group reduced their Cost Per Acquisition (CPA) by more than 500%
The publisher wanted to accelerate growth in new subscriptions for a range of publications and needed to achieve this with significantly lower customer acquisition costs.
International bank grew loan sign-ups by over 570%
This leading bank wanted to increase the number of customers requesting, and being approved for, new personal loans. But it was important to not significantly increase their advertising spend to achieve this.
Access to data from big tech could level the playing field for SMEs
Audiens founder Marko Maras recently shared his views with Forbes on the possibilities for SMEs to access data from big tech companies like Google, Amazon, Facebook and Apple.