Advertising strategies for a post-lockdown world
Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Fashion retailer reduces product returns by 20% with Audiens
Our challenge was to increase the retailer’s profits by reducing customer returns and associated costs, while improving the customer experience to drive customer loyalty.
High volume retailer grows its conversion rate by over 500% without increasing monthly marketing spend
It was the classic retail marketer’s dilemma: how to sell more without increasing monthly marketing spend.
Marketing during a recession: it’s not about budgets this time
Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.
As physical stores reopen can retailers ramp up sales and weather a recession?
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don’t think so.
How to activate customer data faster than Adobe (and Salesforce and Oracle)
One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.
Audiens Heats Up Its Customer Data Platform With $8M Strategic Investment
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
That Moment with Jonathan Brech
Audiens’ new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.
Ditch Your Developers, Build Your Audience With One Click
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It’s time to ditch your developers.