Smule, the developer of Sing! Karaoke, the world’s most popular karaoke app wanted to increase their player conversion rates from free play to paid VIP subscribers.
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The publisher wanted to accelerate growth in new subscriptions for a range of publications and needed to achieve this with significantly lower customer acquisition costs.
This leading bank wanted to increase the number of customers requesting, and being approved for, new personal loans. But it was important to not significantly increase their advertising spend to achieve this.
Our challenge was to increase the retailer’s profits by reducing customer returns and associated costs, while improving the customer experience to drive customer loyalty.
High volume retailer grows its conversion rate by over 500% without increasing monthly marketing spendJuly 1, 2020 6:05 pm Leave your thoughts
It was the classic retail marketer’s dilemma: how to sell more without increasing monthly marketing spend.