5 CRM Lessons from the Covid-19 Pandemic
June 8, 2021 8:26 amWe spoke with Rory Sutherland, customer behaviour guru and Vice-Chair of Ogilvy to discuss the key lessons from the Covid-19 pandemic. How customer behaviour has changed?
Categories for Insight
The Beginners Guide to Customer Data Platforms
January 15, 2021 12:26 pmToday's marketer has access to a vast amount of information about their customers. So how can a customer data platform solve these problems to unlock new opportunities to increase revenue and lifetime value?
Multichannel vs Omnichannel Marketing Explained
January 15, 2021 12:19 pm Leave your thoughtsMarketers will sometimes use the terms multichannel and omnichannel marketing interchangeably. But recognising the difference is essential for reaching customers with the right message at the right time.
The Beginners Guide to Single Customer View
January 6, 2021 2:07 pmSingle customer view is the holy grail for marketers and data analysts. It allows them to see how customers really behave. But how do you actually create one? What data do you need to capture? And how can you reap the benefits?
Data Lake vs Data Warehouse Explained
January 5, 2021 1:54 pmA company may require both a data lake and data warehouses, but the two terms are not interchangeable. Understanding the difference is crucial for proper data governance.
Marketers, you’re going to need a faster and smarter boat!
October 9, 2020 8:23 am Leave your thoughtsFrom processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
Advertising strategies for a post-lockdown world
July 22, 2020 7:33 pm Leave your thoughtsLockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
As physical stores reopen can retailers ramp up sales and weather a recession?
June 15, 2020 3:22 pm Leave your thoughtsRetailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
How to activate customer data faster than Adobe (and Salesforce and Oracle)
April 22, 2020 10:49 pm Leave your thoughtsOne of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.