5 CRM Lessons from the Covid-19 Pandemic
June 8, 2021 8:26 amWe spoke with Rory Sutherland, customer behaviour guru and Vice-Chair of Ogilvy to discuss the key lessons from the Covid-19 pandemic. How customer behaviour has changed?
We spoke with Rory Sutherland, customer behaviour guru and Vice-Chair of Ogilvy to discuss the key lessons from the Covid-19 pandemic. How customer behaviour has changed?
Today's marketer has access to a vast amount of information about their customers. So how can a customer data platform solve these problems to unlock new opportunities to increase revenue and lifetime value?
Marketers will sometimes use the terms multichannel and omnichannel marketing interchangeably. But recognising the difference is essential for reaching customers with the right message at the right time.
Single customer view is the holy grail for marketers and data analysts. It allows them to see how customers really behave. But how do you actually create one? What data do you need to capture? And how can you reap the benefits?
A company may require both a data lake and data warehouses, but the two terms are not interchangeable. Understanding the difference is crucial for proper data governance.
From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.