Automatically assign precise customer groups into meaningful audiences at scale, e.g. most loyal, most engaged, top spenders, at risk etc.
Use the simple drag-and-drop Audiens interface to build new audiences, using any combination of attributes, from any 1st, 2nd or 3rd party data sources.
As it is collected, your first-party data will automatically flow into hierarchies within the platform.
You can then use these hierarchies to create audience segments, selecting the specific demographics, interests and actions you want to target against.
It is crucial to understand the performance and use of each audience you build. This allows you to refine and tune your audiences to further optimize marketing and customer communications.
Audiens automatically shows detailed statistics, including current audience size, membership over time and usage across each active marketing and communications channel.
Where audiences are optionally being monetized, Audiens also reports usage, channels, agencies, brands and revenues earned.