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What you'll learn in this 60 minute masterclass:

 • The insider secrets of successful Shopify marketing campaigns
 • Actionable tips for audience segmentation to increase conversions
 • Creative campaign inspiration to boost AOV for your store
 • Q&A with Mark,
 featuring special guest Shimona Mehta from Shopify

About the speaker:

With a PhD in Marketing, 25 years as a Marketing Professor and over 10 years under his belt as a Marketing Week columnist, Mark Ritson is one of the leading voices in the marketing world. He’s worked as a global brand consultant for Subaru, Johnson & Johnson, WD40 and Sephora to name a few, and now runs the extremely popular ‘Mini MBA’ with Marketing Week.

with Mark Ritson

One of the world's most respected marketing and branding strategists

 ON-DEMAND WEBINAR 

Marketing secrets from the most successful Shopify stores

Details:

Mark analyses a case study of Pasta Evangelists - a Shopify store selling fresh pasta meal kits. He discusses how we discovered the answers to their most pressing marketing questions, including: 

-  Does a customer's location effect how frequently they order?
-  Does first order value correlate with customer retention?
-  Can a particular SKU be used to predict if a customer will become loyal? 

Mark picks apart how Pasta Evangelists used segmentation in their latest campaign. What was the outcome? and how can you repeat or avoid their results in your own Shopify store? 

with Mark Ritson

One of the world's most respected marketing and branding strategists

Special guest for Q&A:

Shimona Mehta is Managing Director of EMEA for Shopify. She oversees Shopify’s innovative commerce platform in Europe - enabling over 1.7 million, high-growth and high-volume brands globally. Before Shopify, Shimona held senior roles at various software, FMCG and consumer research companies in Canada and Europe.

 ON-DEMAND WEBINAR 

Marketing secrets from the most successful Shopify stores