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Insight

Marketers, you’re going to need a faster and smarter boat!

From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?

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Case Study

Game developer, Smule, increase their high value VIP customers by 21%

Smule, the developer of Sing! Karaoke, the world’s most popular karaoke app wanted to increase their player conversion rates from free play to paid VIP subscribers.

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Case Study

Major publishing group reduced their Cost Per Acquisition (CPA) by more than 500%

The publisher wanted to accelerate growth in new subscriptions for a range of publications and needed to achieve this with significantly lower customer acquisition costs.

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Case Study

International bank grew loan sign-ups by over 570%

This leading bank wanted to increase the number of customers requesting, and being approved for, new personal loans. But it was important to not significantly increase their advertising spend to achieve this.

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Opinion

Access to data from big tech could level the playing field for SMEs

Audiens founder Marko Maras recently shared his views with Forbes on the possibilities for SMEs to access data from big tech companies like Google, Amazon, Facebook and Apple.

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Insight

Advertising strategies for a post-lockdown world

Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.

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Case Study

Fashion retailer reduces product returns by 20% with Audiens

Our challenge was to increase the retailer’s profits by reducing customer returns and associated costs, while improving the customer experience to drive customer loyalty.

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Case Study

High volume retailer grows its conversion rate by over 500% without increasing monthly marketing spend

It was the classic retail marketer’s dilemma: how to sell more without increasing monthly marketing spend.

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Opinion

Marketing during a recession: it’s not about budgets this time

Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.

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