Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Tag Archive: audience management
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
Audiens' new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.
It’s a brave new world out there. Data is critical to marketing teams because it tells them everything about their consumers. A data scientist sees data, but a CMO sees an audience