From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
Audiens' new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.
It’s a brave new world out there. Data is critical to marketing teams because it tells them everything about their consumers. A data scientist sees data, but a CMO sees an audience