From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Robert Webster has been helping marketers navigate the shifting sands of the digital landscape for nearly two decades. He's passionate about the value of data and why data insights are critical to delivering integrated customer experiences.