Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Tag Archive: CDP
Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
Audiens' new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.
Ben Rickard recently spoke with Audiens about the lack of diversity in marketing, what’s behind the in-housing trend and how CDPs will evolve next.
Robert Webster has been helping marketers navigate the shifting sands of the digital landscape for nearly two decades. He's passionate about the value of data and why data insights are critical to delivering integrated customer experiences.