Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Tag Archive: customer data platform
Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.