From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.