October 9, 2020 8:23 am
Published by Operations NewDeep
From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
July 22, 2020 8:20 pm
Published by audiensnews
Audiens founder Marko Maras recently shared his views with Forbes on the possibilities for SMEs to access data from big tech companies like Google, Amazon, Facebook and Apple.
July 22, 2020 7:33 pm
Published by Operations NewDeep
Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
June 15, 2020 3:22 pm
Published by audiensnews
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
April 22, 2020 10:49 pm
Published by audiensnews
One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.
April 21, 2020 1:10 pm
Published by audiensnews
Audiens snags $8 M investment for its CDP platform from South Korea data powerhouse NHN
April 9, 2020 3:28 pm
Published by audiensnews
Audiens' new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.
April 1, 2020 7:38 pm
Published by audiensnews
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.
March 31, 2020 4:26 pm
Published by audiensnews
Ben Rickard recently spoke with Audiens about the lack of diversity in marketing, what’s behind the in-housing trend and how CDPs will evolve next.