Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Tag Archive: personalization
Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
One of the questions I hear the most from marketers is how they can onboard or activate their customer data without bringing in IT, developers or consultants.
Rob Sharland, vice president, Global Sales at Audiens attended eTail Connect in London on February 25 and 26. He came away with a few insights on the conversations at the event and why we all need to shop happy.
A new partnership between Audiens and Tamoco will help advertisers target consumers more effectively through precise location-based services.