From processing terrifying amounts of customer data, to the demise of 3rd party cookies, it’s sink or swim time for martech. But which offer a lifeline, and which threaten marketers with more complexity and killer costs?
Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Retailing as we know it has changed. Is this the start of the end for bricks and mortar stores? We don't think so.
With all the big tech CDPs out there, marketers are under the impression that everything they do has a dependency on their tech teams. It's time to ditch your developers.
It’s a brave new world out there. Data is critical to marketing teams because it tells them everything about their consumers. A data scientist sees data, but a CMO sees an audience
The partnership will combine Experian’s data and powerful modeling system, which is capable of analysing vast amounts of information sources into useful insight, with Audiens technology platform
A new partnership between Audiens and Tamoco will help advertisers target consumers more effectively through precise location-based services.