Lockdown may be easing, but the landscape has changed. Brands must use customer data to understand their audiences if they want their campaigns to succeed.
Tag Archive: advertising
Leading marketing experts like Mark Ritson are advising marketers to increase their budgets to weather the impending recession.
Audiens' new CEO, Jonathan Brech, talks about how data management must be a part of how marketing reaches its audience in our next That Moment.
Robert Webster has been helping marketers navigate the shifting sands of the digital landscape for nearly two decades. He's passionate about the value of data and why data insights are critical to delivering integrated customer experiences.
The partnership will combine Experian’s data and powerful modeling system, which is capable of analysing vast amounts of information sources into useful insight, with Audiens technology platform
A new partnership between Audiens and Tamoco will help advertisers target consumers more effectively through precise location-based services.